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• Things to note when exchanging friendly links, beware!

Exchanging links is one of the daily tasks of webmasters, but exchanging links is also something that needs attention. The following 7 tricks are often played in exchanging links. Be sure to pay attention!

1. Delete the link after exchanging the link

After the link exchange, quietly remove the link after a period of time,google seo course singapore so that the link you connected in the past becomes a one-way link.

2. The other party does not link to your website at all

Some use the webmaster to check what external information links your website has, and then write an email to you and say,google seo optimization guide I have connected to you from website A, please connect to my website B. This is a three-way link, which is better than a two-way link. The effect of data linking should be better.

Let’s leave aside whether three-way connections are actually better than two-way connections. If you carefully check the link exchange records,seo agency singapore you may find that the link on Site A is actually the link you got when you exchanged links with other sites in the past, and that the exchange link you are now requesting from this webmaster has nothing to do with it.

3. Make a spam website and exchange links with you.

Some webmasters' three-way links require that your link must link to his real commercial website. He gave it to you from a spam link. This spam site is the most common form in spam directories. It has no weight and no actual traffic. It is specially made for links.

4. Friendly links themselves do not transfer weight.

Some webmasters can add the nofollow attribute to friendly links, and some add meta nofollow tags in the header of the page's HTML code, so that all our data link information on the page cannot be transferred in a timely manner, and it is not easy to analyze and discover without looking at the source code. .

5. Linked pages may just be for you

Some webmasters will tell you when sending friendly link exchange emails that your website link has already been placed on the friendly link page. When you click on it, it will definitely have your link, and it's still the homepage, so you'll link back.

But if you look closely at the other side of the site, you'll see that the homepage is not the page you see.

6. Prevent friendly link pages from being indexed by search engines at all.

Some friendly link pages appear to be ordinary web pages, and the link structure is normal. However, in fact, the robots.txt file or meta noindex tag prevents the friendly link page from being included by search engines.

I recommend that links take into account the Google PR value of the linked page, the page PR, to at least be included in search engines.

7. Deliberately reduce the weight of friendly link pages.

There is a special friendly link page. Some webmasters control the link structure in the site to make the weight of the friendly link page very low.

The most typical method is to only put the link to the friendly link page on the homepage or site map, and other pages do not have links to the friendly link page, or put the nofollow attribute on the link. In this way, the friendly link page can be indexed by search engines, but only one or two pages of the entire website are linked to the friendly link page. This link structure makes the weight of the friendly link page very low.