03 JUN

Treat your mind and body. A basic skincare regime to help you feel good every day

  • Makeup Skin Care
  • Feb 25,2021
  • 105

Treat your mind and body. A basic skincare regime to help you feel good every day

Because when your skin feels good, you feel good...

It's been almost a year since we started wearing masks as part of our daily routine, and for some of us this has led to an unexpected increase in skin problems. And with dryness, sudden changes in temperature and pollen, it's time to pay a little more attention to your skin as it becomes more susceptible to "fluctuations*" in spring. Even if you spend a lot of time at home and don't get to see many people, keeping your skin healthy for yourself will make you feel more peaceful and comfortable every day...

* irritation caused by dryness

Masks and pollen...the season for intensive care of fluctuating* skin

There are many causes of skin irritation caused by masks, including friction, changes in temperature and humidity when wearing and removing masks, and the growth of bacteria. In addition, pollen is a concern in the coming season. In order to keep your skin in good condition, it is essential to make it resistant to damage. For 26 years since the brand's inception, Ayura has been constantly addressing the issue of "Fluctuating*" skin, and this season, we would like to introduce you to some of the most reliable products to treat "Fluctuating*" skin.

Rhythm Concentrate α" for "Fluctuating* Skin

The "Rhythm Concentrate α" serum is designed to treat "fluctuating*" skin, which is prone to repeated roughness and dryness.

Olive leaf extract (moisturizing) and apple stem cell extract(*1) (moisturizing) prevent roughness and dryness and quickly improve skin condition. In addition, two types of hyaluronic acid, which catches more moisture, keep the skin moisturized, so that the more you use it, the more your skin becomes "moist and glutinous" and resists damage.

Apply 2 pumps to palm of hand and smooth over face. It blends effortlessly into the skin, leaving it feeling fresh and hydrated. It leaves the skin soft, supple and radiant. As you take a deep breath, the aromatic herbaceous scent of rosemary and bergamot spreads through your skin, making it a soothing experience.

A generous supply of lotion and masks

The RHYTHM CONCENTRATE series also includes other products that are highly satisfying for those who suffer from fluctuating* skin. Rhythm Concentrate Water, a highly moisturizing lotion, and Rhythm Concentrate Mask, which helps to brighten and tighten damaged (*2) skin.

Rhythm Concentrate Water is the perfect lotion for skin that feels dry and rough to the touch. Eight moisturising ingredients, including yeast extract (*3) and wheat seed ferment (*4), help to combat dryness and irritation. The light and refreshing lotion is absorbed quickly, leaving the skin smooth and soft without feeling sticky.

Apply a generous amount of RHYTHM CONCENTRATE WATER to the face, working from the centre of the dry cheeks outwards. Lightly pat to tighten pores and flaky areas. The large capacity of this lotion means you can use plenty.

*...Skin irritation caused by dryness

*1...Apple fruit culture cell extract

*2...Skin irritation caused by dryness and ultraviolet rays

*3...Schizosaccharomyces pombe extract

*4...Saccharomyces/ wheat seed fermented liquid

Fluctuating* skin may not be the only problem

Your skin is a mirror of your body and mind. To keep your skin healthy, it's important to take care of your mind and body too. If you're spending more time at home and you're still feeling the chill, take a relaxing bath. A good soak in the bath will help to improve circulation and revitalise your skin.

Ayura's Meditation Bath t will make your bath time even happier. The moment you put it in the water, it turns a beautiful milky white, just like the white steam from a hot spring, to create a blissful relaxing experience. The aroma of aromatic herbs and comforting botanical ingredients, such as distilled water from the Chinese azalea plant (*5), will fill your body and mind. It also contains moisturising ingredients to leave your skin feeling soft and smooth.

*4...Skin irritation caused by dryness

*5...Black locust leaf/branch water

Rhythm Concentrate α" Special Kit for Fluctuating* Skin

The special kit of "Rhythm Concentrate α" is now available. With the purchase of Rhythm Concentrate α, you will receive a mini bottle of Rhythm Concentrate Water (for approx. 10 times), Meditation Bath t (for 2 times) and 10 large, easy-to-use Mild Cotton Sheets. Take advantage of this opportunity and try it for yourself!

Sale period: Monday 22 February - while supplies last

For the next few months, we will be experiencing a season of fluctuation*. With Ayura's products, you can take care of your skin and make it more resistant to irritation and dryness.

For those of you who would like to know more about Ayura, we will be sending out an article on the 22nd of March in which Yuka Takamatsu, a hair and make-up artist who also works for Kinnarino, will tell you how she used the products introduced here and what she thought of them. Please look forward to it.

*...Skin irritation caused by dryness


Photo:Isao Hashinoki

Hair&Makeup:Yuka Takamatsu

Styling:Mina Takaue

Model:Yurie Akutsu

Text:Chie Sakuma